For the singer-songwriter Starshell, a one-time protege of Mary J. Blige, success comes in many guises — and the latest is startup entrepreneur.

Her song “Birthday Girl“, resonated so strongly with fans, says the singer born LaNeah Menzies, that it became something of an anthem. And Menzies has turned that anthem into a business.

Her site, Birthday Girl World, saw 208,740 monthly visitors in January, according to the traffic monitoring service SimilarWeb — and has had over 250 million impressions since its launch three years ago, the singer said.

Now Birthday Girl World has raised $1 million in financing from Value Investment Group, an investment firm founded by Rashaun Williams (an ex-manager for Nasir Jones’ Queensbridge Venture Partners fund) and Steel Partners to expand.

*Photo courtesy of TechCrunch